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Dear Guest,

I’ve said it before: seeing is believing. Sometimes though, it’s hard to believe what we see.

And it’s even harder to un-see some things.

This week, Women’s Network Australia was in the national spotlight – not for what we’d done, but for some unfortunate symbolism by the Department of the Prime Minister and the Cabinet. If you haven’t seen it yet, take a read of the ABC’s online report, noting that the PM’s Department removed the offending image tout suite after it went viral on social media.

In short, the PM’s Department (not the PM) rebranded its Women’s Network to achieve a “consistent look and feel” with a number of other internal groups. Its Women’s Network, it said, promoted “gender equality and supports members to succeed in their personal professional lives”. However, the accompanying phallic logo drew such ridicule and ire on social media that the Federal Government, and particularly the PM, were in the spotlight over their “stance on women”.

Once seen, it was impossible to view the rebranded logo as anything other than a visual and PR disaster.

WNA was drawn in to the debate due to the similarities in the name, and some initial confusion among the community as to the source of the brand. The good news for WNA was that not only were we able to quickly clarify via social media that it was NOT our logo, but we were also able, through media interviews, to bring the issue back to the main game – gender equity. Overall, it was a very positive outcome for us (our web traffic is up more than 300%!).

What are the lessons for other business owners out of this?

Your logo is a powerful symbol that represents your brand. It should be unique, representative of your business and create a positive connection with your customers. Does your brand do this?  (Note: if it’s an image clipped from the internet, you’d better go back to the drawing board.)

Symbols, shapes, typography and colour have meaning. Select elements that represent the values of your business and that consumers will understand at a glance.

Your brand and your logo are a major asset for your business. Invest wisely and protect your investment. Read about the five ways you can lose money by not protecting your brand, and why you should protect your brand in blogs written by two of our WNA trade mark experts. And reach out to them if you need help. You can also search the trade mark register for names, brands and other unique elements to ensure you’re not accidentally infringing someone else’s intellectual property.

This week’s WNA Virtual Business Insights webinar delved into other visual aspects that help deliver success. Product storytelling photographer Debi Brett provided valuable tips and techniques to capture Insta-worthy images, while Mindset Coach Sue Lester addressed one of the biggest road blocks to achieving our vision – ourselves! We’ll be sharing further insights from this webinar via our social media platforms and the WNA Blog. Or drop us an email if you’d like the recorded version.

Keep reading for information on events and local information. Is there something you’d like to share, or a topic you’d like to read more about? Drop us an email, or pop a post on the WNA Facebook Group.

With courage and hope,

Cheryl Gray

WNA networking events

Keep up-to-date with the latest on WNA events. Still to come in March we have Networking Breakfast events for Brisbane North (sorry, sold out!) and Brisbane South.  And we've just opened ticket sales for our "Samba at Sunset" event at Hanworth House on 1 May, in support of our Dancing CEO, Jo Sainsbury, and Women's Legal Service Queensland

You might also like to save the date for Labels on the Lawn, Sunday October 16. This most sought-after fashion extravaganza features donated designer wear. Read more below in News from Queensland.

Melbourne's networking breakfast on 7 April explores the highs and lows of business (and life!) with Kassandra Behrendt - whose Pagoni jewellery will runway at the BrisAsia Fashion Festival next Friday. Read below how you can access a special WNA VIP area for this event.

Sydney Save the Date! We will soon be releasing ticket information for a networking event in Sydney in late April. Stay tuned!

Check out all the latest WNA events on our webpage


News from Queensland


The Australian Taxation Office (ATO) is providing support for small business and individual taxpayers in affected local government areas in Queensland and New South Wales who need to lodge business activity statements and instalment notices with an original due date of 28 February 2022 or 21 March 2022.

These taxpayers can lodge relevant returns up until 28 March 2022 and do not need to request a lodgment deferral if they are able to lodge by that date. If unable to lodge by 28 March 2022, taxpayers or their tax professional can apply for a deferral, which will be granted on a case-by-case basis. The ATO also has a range of practical options available to support those who have been affected by the floods, like the support offered during the 2019/20 bushfires and COVID-19. Depending on individual circumstances, the ATO will develop a tailored plan for you and your small business. For more information, visit the ATO website or phone the ATO’s dedicated Emergency support line on 1800 806 218.

For information on Brisbane's Flood Response and Recovery, check the Brisbane City Council website. 

It's back! The BIGGEST pre-loved fashion event of the year! Save the date - 16 October 2022. 

Every year, Hanworth House asks the generous Brisbane community to clear their wardrobes of any designer clothing (think anything you paid more than $100 for!) and hosts a fashion  EXTRAVAGANZA where all the donated pieces are sold and the proceeds passed along to Women's Legal Service Queensland. Funds raised at this one-day-only designer festival directly benefit the frontline domestic violence helpline workers who assist women to access free legal advice.  

The day also features designer raffles, bar service, food trucks and live music! It is a delightful day to be spent with friends, all in the name of charity.  

As a WNA member, you have the chance to win a coveted Golden Ticket - this special opportunity allows you and a friend to access the fashion maze 30 MINUTES before anyone else, giving you the ultimate advantage to get the best pieces before anyone else sees them!

Want to know how to win? It's simple - all you need to do is donate any pre-loved designer pieces that you would like to give a new life (must be in good condition) to Hanworth House at 10 Hanworth Street, East Brisbane, and just let them know you are a WNA member and give them your details. And that's it! You're in the draw! Limited tickets will be on sale in the coming months, make sure you follow @hanworthhouse on Instagram to keep up to date, or subscribe to their mailing list on their website to stay informed about this event and others for charitable causes.


Queensland Rail is seeking suppliers for its coaching and development panel. Visit QTenders for the Request for Offer (RFO) QRP-22-12. Submissions close Thurday 14 April at 2pm. 


News from New South Wales

***FINAL REMINDER*** Applications close on Monday for the 2022 April cohort of the Tech Ready Women Female Founders Startup program, powered by Investment NSW and Sydney Startup Hub. They are offering 50 scholarships to take aspiring female founders from idea to launch. If you identify as a woman from an under-resourced community, living in regional NSW and/or returning to work, you may be eligible for a 100% scholarship. Click here for more details and to apply. 

Services and support for flood impacted areas

Residents and business impacted by flooding can access support services and assistance through the NSW Government. Click here for further details. 

News from Victoria

WNA Networking Breakfast - 7 April - Melbourne

Tickets are now available for our first 2022 live event in Melbourne. From a one-goat town in Greece to a life of passion and purpose in Australia, hear one woman's journey of growth and discovery; learning a new language, fighting cancer, depression and finally discovering her true creative self. Kassandra Behrendt is the founder and Creative Director of Pagoni, known for her keen eye, sense of style and unique creative flair. She shares her business and personal journey with energy and flair. Book your tickets here.

News from Tasmania

Special thanks the Tassie Team for hosting a beautiful evening last night, sharing business philosophy and life lessons at The Beach House with Nicole Gilliver from Grandvewe Cheeses Hartshorn Distillery and Ewecare.

News from South Australia

Confused about Easter trading hours? Our friends at National Retail Association have collated an easy-to-read guide for when all states and territories can trade on the Easter and Anzac Day public holidays this year. This includes non-exempt trading hour restrictions for Good Friday, Easter Saturday, Easter Sunday, Easter Monday and Anzac Day. View the guide here.

For information on SA grants and financial incentives for business owners, including COVID recovery grants, bookmark this site.


News from Western Australia

On 29 March, the WA Small Business Development Corporation will host a workshop on Running your Business from Home.  Click here for details and bookings. 


News from the Northern Territory

For information on Northern Territory Government grants and financial incentives for business owners, add this link to your bookmarks.


News from the ACT

Canberra's Old Bus Depot Markets re-open this Sunday (20 March) with market organisers revealing they’re refreshed, revitalised and excited to open their doors to the local community, stallholders and visitors to Canberra.

The ACT Government has released its priorities for the economic development of the ACT for the coming years to make Canberra an even better place to live, work, visit, study, do business and invest in. 

The priorities include making Canberra a city ‘that gives you back time’ - focusing on the wellbeing of Canberrans and time-saving digital initiatives for people and businesses. Read more here.

Applications for the ACT's 2022-2023 Environmental Grants Program close on 4 April. The program supports the community to address environmental issues they are concerned about, restoring and conserving natural places that are special to them, and engaging other community members to do the same. Find out more here


Do you have news to share?

We love spreading the word about the achievements of our fabulous WNA members. If you'd like to have your news featured in a future edition of The Friday File, drop us an email to


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