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Dear Guest,

You attract more flies with honey than with vinegar.

'Flies' represent your goals - anything you want to achieve. 'Honey' stands for agreeable things that you do to achieve your goals. 'Vinegar', however, is any disagreeable thing or method you use to get what you want. So, in your attempts to catch flies (i.e., achieving what you want/your goals), you'll have greater success using nice methods (i.e., honey) than disagreeable ones (i.e., vinegar.) Put differently, incentives that appeal to your customer or buyer are more likely to seal the deal!

It's April - end of the business quarter, start of school holidays (in Queensland), last weekend of daylight savings time, and the first day of Autumn. And for WNA, it's Day One of our theme for this month - Incentivise.

There is no better time to reach out to your customers and clients and remind them of everything that's great about your business. Traditionally, we see a bump in consumer confidence following a federal budget (plenty of honey in that one!). And it's Easter holiday time. Consumers are expected to spend a record $9 billion on everything from long-overdue family getaways to seafood, chocolate and hot cross buns. 

This is also the time when government and commercial clients are reviewing what's left of their budgets - for example, the staff training budget - too see what needs to be spent by the end of the financial year. 

In retail, the change of season brings new ranges, new colours and new looks.

All of this spells OPPORTUNITY! 

How will you incentivise your customers?

Incentives don't just mean price discounts. There are many ways you can appeal to your customers without cutting into your profit margin.

But first, be clear who your customer is and what they need and want. Do your research. Check out online forums like Reddit, Quora and Google Answers* to see what communities of like-minded people are talking about.  Read Amazon reviews, YouTube and Facebook product review comments to see what customers are saying about products like yours. What do they love, and what do they hate? 

You can also try some free online tools including Answer The Public (also great for leads on blog and email headings...), Google Trends, Social Mention and Facebook's Audience Insights. Also take a look at LinkedIn's Product Page features. Read more here.

Here's the result of a basic Answer the Public search on 'networking' which provides WNA with insights into what people are thinking about networking, and how we can help - and create incentives that will appeal.


The next step in planning your incentives campaign is to think about what you actually want to achieve. Is it more sales, new leads, product reviews or customer referrals? Hone in on what really matters to your business right now, and set a clear target and timeline. For example: "I will achieve 10 new customer leads and increase monthly sales by 25 per cent."

Need some ideas about the types of incentives you can offer? Have you checked out the Member to Member Offers from other WNA Members? Scroll the individual business listings in the WNA Member Directory for offers - everything from free workouts to coaching sessions. If you're not a WNA Member, this is just one incentive to join! Members should review and refresh their M2M offers regularly, and promote these through the WNA Member Facebook Group as well as your own marketing channels. 

We look forward to sharing more tips and offers to help you Incentivise this April!

With courage and hope,

Cheryl Gray

* Google Answers is no longer accepting new questions however, you can search or browse the existing Google Answers index for insights.

Public holiday entitlements

Need help unravelling public holidays and work entitlements? The Fairwork Ombudsman website includes essential information and dates for each state. Find out more here

Need help growing your business profile and skills? 

Opportunities to promote your business and upgrade your skills don't need to cost the earth. Don't forget to tap into your business supplier networks and the many free services provided by local, state and federal governments to help boost your business. Banks, the Australian Taxation Office and many government agencies are recognising the value of supporting small businesses and offering incentives and new services. An example is CommBank's Benefits Finder which puts customers in touch with a huge range of grants, programs and other offers. 

2022 Resilient Australia Awards

Nominations for the 2022 Resilient Australia Awards are open now. The awards recognise outstanding contributions across seven categories: business, community, government, local government, mental health and wellbeing, school and photography for projects centred on risk assessment and mitigation, mental health and wellbeing, education, training and research, and community engagement, as well as response and recovery.
Submissions will close on 6 June with guidelines and submission tips available.


Today we officially launch the WNA Business Book Club!

We have three WNA guest reviewers delving into the following titles this month:

On Your Own Two Feet: The Essential Guide to Financial Independence for all Women, by Helen Baker. Available in eBook and hardcopy.

Homeforce. Building a connected, engaged home-based team, by Jo Alilovic. Hardcopy.

Level Up. How Managers Learn to Do Less and Be More, by Maree Burgess. Hardcopy, with a sample chapter available for download.


We will be posting reviews and author interviews during the month, so stay tuned!  We will also be adding titles published by WNA Members to our library, so email us if you'd like your book included.


News from Queensland

Tickets are selling fast for our "Samba at Sunset" event at Hanworth House on 1 May, in support of our Dancing CEO, Jo Sainsbury, and Women's Legal Service Queensland. There's exotic food and dancing, amazing raffle prizes and excellent company! As a charity event, we are opening this one up to non-Members, partners, friends and colleagues to feel free to organise a group! Book here. 

WNA Charity of Choice Event 

The Carers Foundation Australia Who Cares? Luncheon will be held at Victoria Park on 17 June.  This is a not-to-be-missed event in support of unpaid carers in our community. Book here for tickets.


News from Victoria


WNA Networking Breakfast - 7 April - Melbourne

Ticket sales close Monday for this special breakfast event. From a one-goat town in Greece to a life of passion and purpose in Australia, hear one woman's journey of growth and discovery; learning a new language, fighting cancer, depression and finally discovering her true creative self and growing her business into a fashion brandname. 

Kassandra Behrendt is the founder and Creative Director of Pagoni, known for her keen eye, sense of style and unique creative flair. She shares her business and personal journey with energy and flair. Book your tickets here.


News from New South Wales

Services and support for flood impacted areas

Residents and business impacted by flooding can access support services and assistance through the NSW Government. Click here for further details. 


News from Tasmania

It's been a busy month in Hobart with two WNA events including an incredible evening this week with thought leader, CEO and advocate Elena Gosse. It was a powerful presentation that has attracted plenty of praise. The next WNA Tasmania event will be held on Thursday 28 April,  from 6pm at The Beach House, Blackmans Bay. Click here for ticket bookings


News from South Australia

Confused about Easter trading hours? Our friends at National Retail Association have collated an easy-to-read guide for when all states and territories can trade on the Easter and Anzac Day public holidays this year. This includes non-exempt trading hour restrictions for Good Friday, Easter Saturday, Easter Sunday, Easter Monday and Anzac Day. View the guide here.

For information on SA grants and financial incentives for business owners, including COVID recovery grants, bookmark this site.


News from Western Australia

A new innovation seed fund in Western Australia is now accepting applications to fund health and medical innovation and commercialisation. The grants will be awarded to early-stage startups in the range of $250,000 to $500,000 to commercialise innovation or undertake an activity that enables the firm to get funding through other funding channels. The funding will run for up to two years and is being administered by the Research and Innovation Office at the Western Australian Department of Health. Eligible activity includes proof of feasibility, proof of value, or preliminary innovation validation stages. It may also include funding for salaries up to a total of $150,000 per annum. Activities outside the scope of the seed fund include research and clinical trials. Applications for grants close on 2 May, and can be submitted here.


News from the Northern Territory

For information on Northern Territory Government grants and financial incentives for business owners, add this link to your bookmarks.


News from the ACT

Are you looking to supply goods or services to the ACT Government? 

Download the new Step-by-Step Guide to successfully navigate the process from start to finish.

Discover how to prepare your business to identify opportunities and respond with confidence. Learn about lodging a tender or quote, getting feedback, and if you are successful, follow the tips for managing your contract.

This Guide supports fair and equitable opportunities for all businesses, including women owned, Aboriginal and Torres Strait Islander owned and Social Enterprise businesses. For more information call the Procurement ACT Helpdesk on (02) 6207 9000.

Is your COVID Safety Plan up to date?

It is essential to have an up to date COVID Safety Plan in place to protect staff, your business and the broader community. The ACT Business Hub provides guidance on COVID safety matters for business, including a COVID Safety Checklist to help in the development of your COVID Safety Plans. The Checklist was drafted on the basis that businesses are open to customers/patrons. By completing the Checklist, you will ensure that your COVID Safety Plan satisfies any requirements under the Public Health Direction.

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