As I write today, I feel myself trying to balance the sombre feeling of approaching ANZAC Day and remembering the sacrifices of so many, as well as excitement about the fantastic events and activities I know are approaching in May.
It has been another big week for us all as we continue working from home and for some of us, home-schooling as well. If you’re anything like me, the myriad of Zoom calls are certainly keeping me well dressed during this period!
This week we continued the success of WNA Virtual with a number of members joining us for Episode Two with Janet Camilleri of Front Page Web Writing. As Australia’s #1 SEO Specialist, Janet was able to step us through the secrets to getting found online in a way that was easy to understand and had us all frantically scribbling down notes.
I know we have all been thinking it, but Janet reiterated the importance of using any down time we might currently have to update our website and consider taking action to improve the likelihood of our websites being found on Google. Of course, this includes the benefit of writing blogs for the WNA website and including links back to your own business website. You can read more about this session later in this email.
It was great to hear that they understand the impact of COVID-19 restrictions on businesses and business owners and have consequently established the My Business Health website – where you will find information on how to look after your business and your own health, all in one place.
The Queensland Government also announced their decision yesterday to appoint a temporary Small Business Commissioner. This role will be taken on by the current Queensland Small Business Champion, Maree Adshead, and will be the single point of contact for commercial leasing disputes.
ASBFEO are working closely with Beyond Blue to provide the extra support some business owners are currently looking for. If you are looking for some personal support during this time, I encourage you to contact Beyond Blue on 1800 512 348. Additionally, don’t forget the incredible support this network can provide you.
I encourage all members to pick up the phone over the coming days and weeks and call another member you haven’t spoken to in a while. Check in on them, find out how they’re going and offer your support. It’s in times like these that we can all work together to help each other through.
With all of that said, next week we move into a new month and May is bound to be another big one for WNA. In May 2020, we'll be celebrating all WNA members via May Member Month! You’ll be seeing plenty of communication to remind you about all the benefits of your WNA Membership and encouraging you to take advantage of them. There will also be some extra incentives, new opportunities and two more WNA Virtual episodes! Keep an eye out for next week’s “From the Desk” where I’ll be providing a May calendar of suggested activities and really kicking off May Member Month!
Thank you again to all those who are continuing to connect with the network through our Socialise at Sunset events every Friday afternoon at 4:30pm, engaging on our social media platforms and attending WNA Virtual events.
As I said earlier, I am really looking forward to some exciting activities during May and to joining you all for another month of virtual networking.
We’re saving money on our energy bills, supporting vulnerable women by donating to charity, and spending our savings with businesses owned by other WNA Members! This offer allows us to exercise our purchasing decisions to save money and potentially save lives.
WNA Member, Chris Knight of Inspirational Connections, attended the session and summed it up by saying “It was a great presentation – real – authentic – with a little humour and lots of great tips and resources including her offer to those that were online.”
Janet gave an excellent overview of how SEO works in a way that was easy to understand. I know a lot of us were frantically scribbling notes and adding lots of website updates to our to-do lists!
Don’t worry if you missed it, the session was recorded and is available for purchase. Alternatively, if you book a WNA Virtual Season Pass, you will not only receive access to and recordings of the remaining four episodes, but also recordings of the two episodes you have missed so far.
Episode Three of WNA Virtual is coming up on 6 May 2020. “Marketing is an Engine, So Don’t Stop Now” presented by Stacy Farrell of Content Box will take us through the importance of being visible, especially during this period. In times of turbulence, it’s tempting to think of marketing as a switch that can be turned on and off. But that’s not how it works. Marketing is an engine that starts slowly and builds up momentum. The more fuel you add, the more momentum you gain and the more effective it is.
Episode Four of WNA Virtual, to be held on Tuesday 19 May 2020, will be with Nici Bickley of Autom8 Now. “Tech Tips in Tough Times” will take you through ways you can streamline your business and take advantage of free opportunities to build your business and save money. In particular, Nici will talk about Google My Business and the benefits of using this facility effectively.
Do you have any of your own “Time-filling Tips”? If you have any great tips or recommendations, please feel free to pass them on so that they can be included in this section.
Have you seen the new streaming app Quibi? Quibi is new and is designed to fill those few short minutes you have on your own. Episodes are generally less than ten minutes long, but most of the content is original and made by many of your favourite actors. They currently have a 90-day free trial offer that you can take advantage of and give it a go!
On Monday in our WNA Facebook Group we’ll be playing matchmaker! It’s the opportunity to use the network to share and source the products or services that you need. You can make a request or an offer, and then take “matched” discussions offline and hopefully help each other to keep moving forward. It’s a fabulous opportunity, so over the weekend put some thought into whether this might suit you. Be ready on Monday morning to post your offer or request via the WNA Facebook Group and you could find your perfect match!
The wonderful Jodie Fields, former Australian Women's Cricket Captain and guest speaker at our 2019 WNA Christmas Party, has recently been doing a number of book reviews.
We will be using our WNA social media channels to promote member businesses and to share your blogs and online events, as well as giving you the opportunity in our Facebook Group to promote your business every Tuesday. This regular Tuesday session has had some excellent engagement over the past couple of weeks and is a great way to find out more about your fellow WNA members, and share details of your own business.
This week we featured two wonderful WNA Members – Kelli Martin of KLM Solicitors and Liza Goodall of Orange Trunk Consulting. You can find out more about Kelli and Liza below or by visiting their WNA Member Profiles via the links provided. If you would like to be featured in our Member Highlights, please send through a brief profile and headshot to firstname.lastname@example.org
Kelli is a passionate believer in equality and empowerment, and a talented and respected solicitor with a track record for proven results.
Amongst running a successful business (KLM Solicitors) and caring for her two beautiful daughters, Kelli is also on the board of the Red Rose Foundation and works tirelessly through her job and with the community at large to reduce the statistics of domestic violence against women nationwide.
Liza Goodall has worked at the Australian Audit Office in Canberra, and also spent 8 years as Senior Investigator with the Victorian State Revenue Office.
Based in Hobart, Liza is a certified advisor of Xero Accounting Software, a member of the Institute of Certified Bookkeepers and the Australia Bookkeepers Network.Liza uses her significant industry knowledge to produce accurate bookkeeping and other business services. She works with cloud-based solutions to give businesses great solutions to address their needs. Helping small business is her passion.